Discover Boutique Fashion That Celebrates Your Individuality
At Frankly Fabulous, we believe that discovering fashion should feel like an adventure – one filled with inspiration, beauty, and joy. From statement accessories to refined apparel, our collections are curated for women who appreciate craftsmanship, creativity, and style that stands apart from the ordinary.
Every piece we bring into our boutique is chosen with intention, ensuring that your wardrobe not only looks beautiful but feels meaningful.
Creativity, Artistry & Authentic Style
Frankly Fabulous was born from a passion for uncovering extraordinary finds – unique details, designer-level quality, and style that makes you feel effortlessly fabulous. Whether you’re browsing online or stepping into our Escondido boutique, you’ll discover selections made to inspire and empower.
Our mission is simple: to celebrate individuality through fashion that blends creativity, comfort, and confidence. From jewelry and accessories to outerwear and chic apparel, our collections reflect the vibrant energy and polished ease of the West Coast.
Conscious Style Rooted in Craftsmanship & Style
We proudly support independent designers, global artisans, and small-batch creators who embody authenticity and skill. Many of our partners are women-led or minority-owned, and every piece we feature carries the soul of the hands that crafted it.
Whenever possible, we choose organic, responsibly sourced, and eco-conscious materials. Many items come directly from artisan studios dedicated to preserving traditional techniques and sustainable craftsmanship.
At Frankly Fabulous, fashion is more than what you wear – it’s a celebration of artistry and a connection to the people who create it.
Designer Quality at Moderate Price Points
We believe every woman deserves access to something beautiful. That’s why we offer designer-quality fashion at moderate, attainable price points. Our boutique blends luxury craftsmanship with accessible pricing so you never have to compromise between style and value.
From emerging designers to established labels, each brand we carry is selected for its commitment to innovation, integrity, and exceptional quality.
Ethical Fashion for a More Beautiful World
Our commitment to ethical fashion extends beyond the clothes themselves. We frequently partner with artisans who prioritize responsible production, fair wages, and community-focused practices. May of our designers use eco-friendly materials and low-waste processes, helping reduce environmental impact.
We also embrace recycled and toxin-reduced packaging, reinforcing our belief that beautify and responsibility should coexist. When you shop Frankly Fabulous, you’re investing in creativity, community, and conscious style.
What Our Customers are Saying
“Wonderful new little neighborhood shop for women’s clothing, gifts, jewelry, and more. I enjoyed the conversation with the shop owner and had a great time mixing and matching pieces for an upcoming trip.”
“The owner, Cynthia, is warm and welcoming and helped me with my selection. I found a beautiful popcorn poncho and a unique accessory. She offers great gift items, women’s clothing, and accessories. I will definitely by shopping her again!”
Discover What Makes You Frankly Fabulous
Whether you’re local to Escondido or shopping from across the country, Frankly Fabulous brings West Coast polish within easy reach. In-store, you’ll explore a curated assortment of jewelry, apparel, and gifts that reflect the effortless spirit of Southern California. Online, our extended collection of accessories and outerwear ensures that a touch of fabulousness is always just a click away.
We don’t simploy sell fashion – we celebrate it!
